Thursday, August 15, 2019

A (Lack Of) Gold Rush!


Well, here we go. Looks like it's time for a gold rush in podcasting. I've received an astounding number of "we'll help you monetize your podcast - no matter how small the listenership!!!" emails, and new audio-related podcasts are popping up on an almost-daily basis. For example, in the above image, we have Insights From The World of Pro Audio, brought to you by Focusrite (via Tape Op - hey, don't those guys hate digital?).

I doubt that the CEO of Focusrite is going to hang out with dudes from the local Guitar Center, and I'll bet that Jack White will somehow be involved. That's about all I can come up with.

I'm also sure that I'll listen to the first one, scratch my head, and move along. I don't think stuff like this has the 'Long Run' in mind at all: podcasting is the groove of the day, so AdMen say "Let's do it!" Something else tomorrow? "Let's pivot." It's simply not the kind of thing that sustains itself on a purely-commercial basis.

Wanna make a million dollars on a podcast? I don't know if that's even possible, but if it is, it probably involves getting the exclusive story of someone's murder, serializing it in a lurid way, then dripping it out as part of a major publicity campaign, probably somehow including a Kardashian in some way. It's not going to come about by talking about frequency response curves.

Maybe I just love the dusty corners of the internet - and I'm waiting for podcasting to become a dusty corner again. I still read several email newsletters, blogs, online magazine and other No Longer Sexy media. Soon podcasts will become No Longer Sexy as well. Then we will be back to dedicated (maybe obsessed???) people talking about the stuff they love to the small audience that really, really cares.

And the Make-A-Million folks will go back into real estate and cosmetics where they belong.

[ddg]

Sunday, August 11, 2019

Ode to the Ansible


I'm in the middle of a re-up of all my systems, and I decided to give something a try. See, I've been a monome-fan for a long time, and particularly in love with the Earthsea module, since it performed a sequencing function unlike anything else in my arsenal. I also played with the White Whale module a bit, but would always gravitate back to the Earthsea - until I needed the White Whale again.

In my new updated studio system, I decided to try the Ansible; I thought it was cool that it would allow me to switch between an Earthsea variant and a White Whale variant (the Kria app), and it would also host a MIDI keyboard when I needed it. And it was only 6HP, which was about what I had to offer.

Hooked it up on Friday, and spent some time yesterday getting into it. I started with the Kria/White Whale app, and ran into a lot of problems; it is different enough from the White Whale module that I couldn't transfer much of my previous knowledge, and some of the documentation was a little jibberish-ish, so I was having trouble following. Eventually, I figured out the loop function, the context switching, and yesterday (Saturday) I was doing some fun banjo-like breakdowns with the Mangrove. Fun!

Today (Sunday) I switched over to the Earthsea app and fell in love. First, the implementation is somewhat simplified, but it all feels completely like the Earthsea module. Secondly, they created a "Runes" key that changes the weird fingershapes into button presses, which immediately made me want to use 'em. Finally, the use of the front-panel buttons to move sequence-to-sequence is just plain fun to work, and hit me with the joy stick.

I'm going to keep playing around with this (next up - how does it work with a MIDI keyboard?), but it looks like it has earned its place in the studio system. Whee!

[ddg]